Lysis conducted market research to determine the platform's strengths and weaknesses relative to competitor offerings and interviewed stockbrokers and other CFD brokers to determine their appetite for white labelling such a solution. They develop a business case for white labelling the product including market sizing and revenue and cost modelling. Lysis ran a six-week project which included conducting functional and technical due diligence on the software platform and benchmarking the software functionality against competitor offerings. They also developed a business plan and financial model for the product under a white-label scenario and summarised the above in a brief feasibility report for the board.